Giving Beans a New Identity: How JAMEL Food Group and BOON Are Reinventing Shelf-Stable Foods
Beans, once overlooked and associated with outdated meals, are experiencing a revival, especially in the Netherlands. Companies like JAMEL Food Group and BOON are reshaping perceptions by introducing flavorful, accessible products in modern Tetra Recart packaging, enhancing visibility and convenience. This shift reflects a broader trend towards plant-forward eating and local production.




