Fresh, cold pressed juices contain naturally a lot of healthy micronutrients and enzymes. When fruit and vegetables are heath pressed or heath pasteurized most of these micronutrients and enzymes are lost. Cold pressing is a mild way of pressing that optimally preserves the taste and nutrients.
The combination with PurePulse as a mild pasteurization method is ideal, because none of the benefits of cold pressing are lost. Besides, it extends the shelf life of your cold pressed juice from a few days to a few weeks without heating or high pressure. The arrival of this technology makes heating juices for safety and shelf life reasons unnecessary.