Fruity Line, established in 2008 and based in Ochten, Netherlands, has emerged as a European leader in the production of fresh, premium fruit and vegetable juices and smoothies. The company has distinguished itself through its commitment to quality, innovation, and sustainability, particularly by pioneering the use of High Pressure Processing (HPP) technology in the juice industry.

Pioneering High Pressure Processing (HPP)

In 2009, Fruity Line adopted HPP technology, a method that preserves the freshness, nutritional value, and flavor of juices without the need for heat treatments or preservatives. This technique involves placing filled bottles into a water-filled chamber and applying pressures up to 6,000 bar, effectively eliminating harmful bacteria, molds, and yeasts while maintaining the juice’s natural qualities. 

Expansion and Market Leadership

Since 2015, Fruity Line has held the position of European market leader in cold-pressed beverages. The company’s state-of-the-art production facility in Ochten has undergone significant expansions to meet growing demand. In October 2024, Fruity Line celebrated its 15th anniversary by unveiling a new, environmentally friendly extension of over 8,000 square meters, enhancing production capacity and reinforcing its market position. 

Product Range and Innovation

Fruity Line offers an extensive portfolio of over 450 products, including cold-pressed juices, smoothies, shots, and other convenient fruit and vegetable-based beverages. The company’s dedication to innovation is evident in its development of new flavors and health-focused products, such as vitamin D-enriched shots and cold soups like gazpacho for international markets. 

Sustainability and Corporate Social Responsibility

Sustainability is a core value at Fruity Line. The company sources raw, farm-fresh produce directly from nature, emphasizing environmentally friendly packaging and reducing energy and water consumption in its production processes. Fruity Line holds certifications including BRC, IFS, SKAL, and GMP+, ensuring that its products meet the highest quality and safety standards. 

Technological Advancements and Future Outlook

Fruity Line continues to invest in technological advancements to optimize production efficiency and maintain product quality. Collaborations with engineering partners have led to the automation of production environments and the implementation of Manufacturing Execution Systems (MES), enabling the company to adapt to evolving market demands and consumer preferences.